It has meant a few late nights, but the second edition of 7 Step Business Blog is now done and uploaded to the site.
So much has changed about blogging since the first edition a couple of years ago and “social networking” has taken on amazing new dimensions. It has been a challenge to strike a balance between updating information and comments in the e-book, while not attempting to do a totally new book.
Doing a couple of detailed proof reads in the past 48 hours, what has actually struck me is that, although I say it myself, the basic approach and advice in the book are still quite relevant for the person I wrote for originally, the non-techie business owner or manager interested in blogging but not knowing where to start, what would be involved or what he or she would have to do.
There were a few instances of my being surprised at some opinions I held a couple of years ago and have now changed my viewpoint, for example on link exchanges and blogrolls. I was quite positive about both then, with some caveats, but now I am much more cautious and I believe there are better ways to achieve increased traffic and improved ranking.
Link to a page explaining why this e-book is the bees’ knees, the answer to a business owner’s prayer and the best thing since sliced bread, is here.
How is this different to all the other “How Tos” on this subject. What is your USP?
Excellent question. Thank you for asking.
I haven’t read all the other Howtos on the subject. I’m sure there are a number which are excellent in their own way.
My USP goes like this:
* the book is very practical and written with the non-technical business owner firmly in mind (any jargon I had to use is explained in plain English – and soon, also plainly, in Mandarin Chinese)
* it includes a customizable, blogging strategy howto with samples of how that could look
* it’s really an extended coaching session, more economical than hiring me by the hour
Des
Nice website, will have to check out the book