7 Step Business Blog » General

7 Step Business Blog Book Now Free

Des Walsh — Tue, 09 Jun 2009 07:57:46 +0000

My original motivation for writing the e-book 7 Step Business Blog was to have something to give to people to read and apply, rather than – as I did a lot at that time- spending an hour or more at a time, unpaid, trying to explain blogging to people who often did not really “get it”.

The book has now been for a while in its 2nd edition and has been translated into Mandarin Chinese.

While I believe the content is still relevant for the intended reader – the non-techie business owner wanting a jargon-free explanation, step by step – I do not feel motivated to work on yet another complete update of the book. That’s partly because my attention is now on the broader field of social media, and less focused on blogging in its own right.

So I’ve decided to make it free to anyone interested.

To get your own copy of the book, just use the form in the sidebar here.

Second Edition of 7 Step Business Blog Now Online

Des Walsh — Sun, 14 Oct 2007 07:34:40 +0000

It has meant a few late nights, but the second edition of 7 Step Business Blog is now done and uploaded to the site.

So much has changed about blogging since the first edition a couple of years ago and “social networking” has taken on amazing new dimensions. It has been a challenge to strike a balance between updating information and comments in the e-book, while not attempting to do a totally new book.

Doing a couple of detailed proof reads in the past 48 hours, what has actually struck me is that, although I say it myself, the basic approach and advice in the book are still quite relevant for the person I wrote for originally, the non-techie business owner or manager interested in blogging but not knowing where to start, what would be involved or what he or she would have to do.

There were a few instances of my being surprised at some opinions I held a couple of years ago and have now changed my viewpoint, for example on link exchanges and blogrolls. I was quite positive about both then, with some caveats, but now I am much more cautious and I believe there are better ways to achieve increased traffic and improved ranking.

Link to a page explaining why this e-book is the bees’ knees, the answer to a business owner’s prayer and the best thing since sliced bread, is here.

7 Step Business Blog Now on WordPress

Des Walsh — Sun, 03 Jun 2007 00:54:22 +0000

This is an interesting challenge. I’ve switched this blog about my 7 Step Business Blog book to a WordPress site and will now attempt to import posts from the previous site.

If you have come here for information about my 7 Step Business Blog manual, I apologise for any inconvenience. I expect to have things hunky-dory by the end of the weekend.

(Update Oct 11,2007: wishful thinking, that last para – now quite a few weeks later but things are moving. If you buy the book from the links here, I will send you a link to the completely revised, 2nd edition, due out in the next few days.)