So much has changed about blogging since the first edition a couple of years ago and “social networking” has taken on amazing new dimensions. It has been a challenge to strike a balance between updating information and comments in the e-book, while not attempting to do a totally new book.

Doing a couple of detailed proof reads in the past 48 hours, what has actually struck me is that, although I say it myself, the basic approach and advice in the book are still quite relevant for the person I wrote for originally, the non-techie business owner or manager interested in blogging but not knowing where to start, what would be involved or what he or she would have to do.

There were a few instances of my being surprised at some opinions I held a couple of years ago and have now changed my viewpoint, for example on link exchanges and blogrolls. I was quite positive about both then, with some caveats, but now I am much more cautious and I believe there are better ways to achieve increased traffic and improved ranking.

Link to a page explaining why this e-book is the bees’ knees, the answer to a business owner’s prayer and the best thing since sliced bread, is here.

If you have come here for information about my 7 Step Business Blog manual, I apologise for any inconvenience. I expect to have things hunky-dory by the end of the weekend.

(Update Oct 11,2007: wishful thinking, that last para - now quite a few weeks later but things are moving. If you buy the book from the links here, I will send you a link to the completely revised, 2nd edition, due out in the next few days.)