Book

How to Have Your Own Successful Business Blog Now

Have you been looking everywhere for a practical way to get a blog up and running without having to be a techie, or hire one? Then you’ve come to the right place.

This page explains how my 7 Step Business Blog e-book can help you set up and run your own successful business blog.

The Short Story

In summary:

  • I wrote 7 Step Business Blog to help non-technical business men and women who want a basic, practical introduction to business blogging
  • It is especially suitable for solo entrepreneurs and other small business owners
  • It’s about blogging to help your existing business, not about how to make a squillion dollars from blogging as such
  • Techies and experienced bloggers will almost certainly find it too basic
  • The “7 steps” referred to in the title are action steps, each step based on one of the key questions I get asked about blogging
  • There are no mysteries: any of the few jargon terms - tech-speak - that I just had to use are fully explained
  • I’ve been told the template for how to set up your blogging strategy, with examples, is the best part
  • Right now the book is available only in English, but it has been translated into Mandarin Chinese and an English and Chinese bi-lingual version will soon be published in China
  • It costs $20 and there is a 100%, no questions asked, money back guarantee

There are several testimonials below. Andy Wibbels, successful blogger and author of Blogwild!: A Guide for Small Business Blogging, said in his Foreword to 7 Step Business Blog:

“What Des has done is fantastic. He’s boiled down the current landscape of blogs and its impact on business to an easy-to-read digest of ideas and best practices. He provides not just the theory but the procedures to get it all done. It’s all well and good to read about blogs and then put if off to start someday, somehow. But this book helps you start to do it yourself - here and now. And until you start a blog yourself, you won’t fully grasp their power or potential.”

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The World

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The Longer Story

I appreciate that some people want more information.

First, a few questions just to establish we are in fact talking about the same thing.

  • Are you keen to have a business blog but not sure where to start?
  • Have you been hearing or reading about blogging but are still not sure how this could help your business?
  • Or are you wondering how you can do some testing without wasting a lot of time and money?

The fact is, there are plenty of business blogs, but there’s also a lot of confusion about blogs and business. A lot of business owners know a bit about blogging and think it might help their business, but before they finally commit themselves they need practical information and straight answers to their questions, without having to become technical experts. And they don’t want to spend a lot of money experimenting!

My 7 Step Business Blog e-book was written for those business owners, who might include you. People who want their blogging questions answered, together with a practical guide to getting started.

Blogging helps my business, and does that on a ridiculously low overhead. If you are open to the possibility, I would like the chance to show you, through my e-book, how you can make blogging work for your business too.

But just before we go on, you’ve probably seen those emails that promise to reveal amazing secrets for you to instantly make truckloads of money overnight with a blog? Sorry, if that’s what you are hoping to find, I can’t help you.

But if you think a blog might help you grow your business sensibly, you’ve come to the right place.

So how hard is it? If you’re like I was, maybe you have friends who’ve told you how easy it is to have a blog, but without actually telling you how to go about setting it up? And maybe you have tried and got quite confused or frustrated.

You wouldn’t be the first person to say “I have a business to run. I don’t have time for all this techie stuff.”

Maybe it’s easy for some people, especially if they are trained in computer programming or web design and such. That’s not me, and I’ve actually spent hundreds of hours and many late nights in the past five years getting to understand blogging and ways to simplify the process.

And guess what? I’m still learning.

But now you get the benefit of my experience, because I can help you shortcut the process, saving you the time, pain and expense I’ve had to go through to become an effective blogger.

I Will Show You How to Start Blogging Now

With my 7 Step Business Blog downloadable e-book, you can:

  • cut through the jargon